One of the biggest obstacles many cyber security professionals face when implementing an awareness campaign is how to engage with their audience. It’s no shock that many people find the whole area of cyber security pretty damn boring, even I struggle to get excited by passwords sometimes. Communicating key messages is crucial in driving employee engagement. Ultimately, the way we communicate with our audience determines the type of relationship we will have with them, regardless of how challenging the subject area might be.
Of course it’s not just as simple as that, it never is. Communication is the umbrella term we use, and can be separated into two key elements: voice and tone. Organisations must develop both in order to create consistency when communicating with audiences and driving engagement. Voice is your organisation’s personality, your style, your point of view, and typically will remain stable in all circumstances. Tone is defined by the leader and Executives of the company. Hence the phrase “the tone from the top”. Tone will carry through into key content.
For some organisations, identifying your voice and tone may not be so clear cut, and therefore evaluating and testing your content after a few months is critical to success. Ask yourself whether or not they reflect the feel and culture of your organisation? Are your employees engaging with the key messages? If not, then re-evaluate and re-test until you get it right. The key take-away message here is take the time to distinguish what your organisation’s personality is, and what tone you should employ in order to communicate your messages effectively.
Do this and engaging with your audience will be far easier.