Compliance by its very nature is a “dry bread” issue. It’s very important, but fairly boring. At its core are things like Policy Management, Procedure Manuals and Risk Registers. No wonder getting the attention of staff for these initiatives is so challenging. However, from Politics to television shows, people’s attention can be obtained if there is a relevant theme or topic. Having a recognizable image or word association makes it easier for us humans to make a cognitive connection and possibly get to the Holy Grail of being interested.
Getting the attention of employees for compliance campaigns such as introducing policy management software is one thing, getting them interested is quite another. Again that’s where branding or theming comes into play. Should the theme change or become innovative, then people become aware of a possible lifecycle for the campaign. Hence the development of interest.
The Birth of a Compliance Icon
My team and I are really interested in the whole area of awareness and how compliance can be made easier for staff and the organisation. We speak regularly on this topic with our customers who also are interested in evolving this issue too.
So we set a challenge for our Training Team to work with our Design Team to come with a sort of mascot for compliance learning. The result was an Owl persona that reflected wisdom, vigilance and a kind of all seeing capability.
So far so good. However, during the course of project development our esteemed mascot managed to obtain the nickname Budgie! For some reason that name has stuck and if we are honest, has come to represent a sense of fun that is ideal for assisting people in learning activities.
We have great plans for Budgie boy. Not only are we going to use him to illustrate the ways by which compliance awareness can be positively promoted, he is also going to feature in the overall journey of our company.
Our first project is to originate a competition to see if we can find the most exotic or relevant place that Budgie can be found. Expect Budgie to be found in the travel luggage of our staff and customers as they jet off on holidays.
As Budgie tours the world putting compliance on the map, the Metacompliance Media Team will keep you posted.