Social media is a powerful tool that has rocked the world since its evolution. It has dramatically changed how we interact and has transformed communication.
Since its development, social media has advanced extensively by integrating and facilitating a worldwide community, becoming more of a ‘habit’ for users, going beyond the remit of choice and progressing into more of a reflex. The two worlds of technology and social media are racing ahead at a phenomenal pace, increasingly becoming a natural part of our daily lives, clearly here to stay and grow even bigger and better
Will we continue to use it in ten years time? Based on statistics including the increase in the daily hours of usage and increasingly younger groups of children creating profiles with social media giants including Facebook, the future for social media is looking positive.
We cannot fail to mention the benefit of social media for industry and economy, contributing to the growth and awareness of both click and brick businesses. No business is complete without a social media strategy whilst these social media giants prosper with substantial revenue generation channels thought advertising and targeting campaigns. With over 1 billion users on Facebook, not only is it an e-‐marketplace of the future, it is evolving into a digital phonebook for the planet.
Within the market we see the battle between Facebook, Twitter, Google Plus and Linkedin to name a few, offering extensive networking opportunities while the development of apps including Whatsapp give sites such as Facebook more than a run for their money by offering increased user privacy with private and group chats without SMS costs. An overall enhanced private social media experience is an indication of future demands through interactive apps and social media.
We are already witnessing the adoption of apps within school curriculum combined with safe-‐guarding options. In ten years time we can expect social engagement to be integrated into virtually every touch point, every event, activity or pursuit. Social media will direct our lives with a paradigm shift from physical experience to digital experience.