Cybercriminals aren’t just after money, they’re after opportunity – and every one of us can provide them with that. 

Whether it’s stealing personal data or testing digital defences, attackers are motivated by many things. Understanding what drives them — from external hackers to insider threats in cyber security — is the first step to building awareness and strengthening resilience. The reality is simple: no one is off limits.

Insider Threats in Cyber Security: The Hidden Risk Inside Every Business

The Many Faces of Modern Attackers

The stereotypical lone hacker in a dark room has long gone. Today’s cyber threats are dominated by organisational ecosystems – criminal groups, nation-state units, hacktivists and even insider threats – each driven by distinct motivations.

For some, unsurprisingly, money is the motive. Cybercrime has evolved into a trillion-dollar economy. Ransomware groups today operate like businesses, complete with support desks and affiliate programmes. Phishing kits and ‘malware-as-a-service’ offerings allow even low-skilled hackers to deploy professional-grade attacks.

What makes financial cybercrime so effective is its efficiency. A single piece of stolen data can be sold multiple times on the dark web. Smaller businesses with weaker defences often deliver reasonable returns for minimal effort. For cybercriminals, it’s not always about the jackpot, but the volume. Ten small hits can be just as rewarding as one large, high-risk breach.

Other attacks are more strategic. Nation-states and state-sponsored groups use cyberattacks to steal secrets, gather intelligence, or disrupt rivals. What began as government-on-government espionage has evolved into large-scale campaigns against private companies, research institutions, and critical infrastructure.

These attackers play the long game, infiltrating networks slowly, building trust with employees through social engineering, and waiting for the right moment to strike. In many cases, their goal isn’t immediate chaos but quiet control, collecting data or undermining systems over a period of time. That’s why human awareness is vital. Employees who can recognise subtle social engineering attempts are often the first and last line of defence against these stealthy intrusions.

Not every hacker is driven by greed or politics either. Some are motivated by curiosity, competition, or the thrill of accomplishment. These individuals, often referred to as white-hat or grey-hat hackers, test systems to find weaknesses — sometimes ethically, sometimes not. The term “white hat” comes from old Western films, where heroes wore white hats to distinguish themselves from the villains in black. White-hat hackers use their skills for good, helping organisations identify and fix vulnerabilities before malicious actors exploit them. Grey hats, meanwhile, operate in the space between. They may expose flaws without permission or seek recognition rather than profit, blurring the line between ethical and illegal hacking.

The availability of hacking tools and tutorials online has made it easier for individuals to experiment. While this sometimes fuels innovation and strengthens defences, it highlights how thin the line can be between research and real-world exploitation.

Hacktivists pursue causes rather than cash. They use attacks to amplify political or social messages, defacing websites, leaking data, or disrupting services to make a point. Thanks to automation and social media, even a small hacktivist group can now command global attention. While their primary goal might not be to steal information, the reputational and operational damage they cause can be vast.

There’re some attackers who don’t want to steal your data or your money, but your computing power. Known as ‘cryptojacking’, this method hijacks your systems to secretly mine cryptocurrency or run illegal operations. It’s silent and hard to detect, draining company resources without obvious signs of intrusion.For organisations managing large device fleets or cloud environments, these attacks can quietly inflate costs and reduce performance while exposing wider vulnerabilities.

Finally, many breaches don’t come from the outside at all. A misconfigured system, a weak password, or an accidental data share can create the perfect entry point for attackers. Add in insider threats — employees or contractors misusing their access — and the challenge becomes more complex. Reducing this risk starts with trust and transparency. When people understand that reporting mistakes helps protect everyone, they’re more likely to speak up quickly and prevent incidents from escalating.

How attackers strike

  • Phishing: Still the number one method of attack, phishing relies on manipulation rather than technology. A convincing email, text, or social post can make recipients click before they think. Once trust is gained, attackers can steal credentials, deploy malware, or impersonate colleagues to move deeper into an organisation.
  • Malware: Malware — malicious software — remains one of the most versatile weapons in a hacker’s toolkit. From spyware and trojans to ransomware, it infiltrates systems through links, downloads, or infected devices. Once inside, it can steal, encrypt, or destroy data. The real danger lies in how quietly it can operate before revealing itself.
  • Insider Threats: When it comes to cyber risk, trust is a double-edged sword. Insiders, whether malicious or simply careless, have the access and knowledge to cause significant damage. With hybrid working and cloud collaboration tools expanding access points, monitoring user behaviour and enforcing least-privilege access are more important than ever.
  • Supply Chain Attacks: Attackers are opportunists. If they can’t get to you directly, they’ll go through your partners. Supply chain attacks exploit weaknesses in vendors, contractors, or service providers to infiltrate larger networks. In today’s interconnected world, your security is only as strong as the weakest link in your chain.

Why We Keep Falling for it

Despite decades of technology progress designed to protect our digital assets, human behaviour remains the easiest way into our systems as attackers know to exploit emotions. Curiosity, fear, urgency and trust are powerful motivators that help well-crafted messages bypass even the most advanced technical defences.

People click when something feels familiar, because we want to help or because a request seems urgent. It’s not foolish, it’s human. The key is knowing what to look for, pausing before reactions and understanding that every click carries risk.

While technology can prevent a lot of things, it can’t replace human judgement. But, when awareness becomes part of everyday behaviour, the entire organisation becomes harder to deceive.

No One is Safe — But Everyone Can Help

The truth is, no one is immune to attack. Whether you’re a multinational enterprise, a start-up, or an individual employee, the opportunity for exploitation exists everywhere. But awareness changes everything.

Building a cyber-aware culture isn’t about pointing fingers, but empowering people to make smarter, safer decisions. When employees understand what motivates attackers, can recognise how they operate, and feel confident in reporting suspicious behaviour, they become your strongest defence.

Cybercriminals may see opportunity in everyone, but with the right knowledge and vigilance, we can take that opportunity away.

Learn more about to build your business’ cyber awareness.

Frequently Asked Questions About Insider Threats in Cyber Security

What is an insider threat in cyber security?

An insider threat in cyber security occurs when someone within an organisation — like an employee or contractor — misuses access to cause harm, intentionally or by accident.