Key Metrics to Measure Security Awareness Training ROI

In recent years, Cyber Security Awareness Training has moved firmly onto the boardroom agenda for organisations across the UK and beyond. This increased focus reflects a growing understanding among senior leaders that human behaviour plays a critical role in defending against today’s constantly evolving cyber threats.

Organisations are realising that investing solely in security technology is no longer enough to protect sensitive data or prevent costly breaches. Even a modest investment in Security Awareness Training can have a significant impact, with research indicating a 72% chance of reducing the overall business impact of a cyberattack. As a result, boardroom conversations are increasingly centred on how to build a strong, security-conscious culture through effective and measurable training programmes.

To ensure these initiatives deliver real value, organisations must be able to measure and demonstrate their effectiveness. In this article, we explore why measurement matters in Security Awareness Training and how it supports continuous improvement and long-term cyber resilience.

The Need for Measuring Security Awareness Training

Measurement is a cornerstone of any successful Security Awareness Training programme. It provides clear insight into how well training initiatives are performing, highlights areas for improvement, and enables organisations to make informed, data-driven decisions. By quantifying results, organisations can better understand return on investment (ROI) and confidently justify continued investment in security awareness.

Key Metrics to Consider

To accurately assess the effectiveness of Security Awareness Training, organisations should track a range of meaningful metrics. The following key performance indicators (KPIs) offer valuable insight:

  1. Phishing Simulation Results: Phishing remains one of the most common cyber threats. Measuring user interaction with simulated phishing emails—such as click-through rates, reporting rates, and failure trends—helps assess how effectively employees can identify and avoid malicious messages.
  2. Incident Response Time: Fast and effective incident response can significantly reduce the impact of a breach. Comparing response times before and after training highlights improvements in detection, reporting, and remediation.
  3. Knowledge Assessment Scores: Regular assessments measure employees’ understanding of security best practices. Comparing results over time clearly demonstrates learning progress and highlights areas requiring further attention.
  4. Security Incident Trends: Monitoring the frequency and severity of reported incidents can reveal behavioural change. A reduction in avoidable incidents often indicates increased awareness and improved risk prevention.
  5. Employee Feedback: Qualitative feedback gathered through surveys or interviews provides insight into how employees perceive the training, what resonates most, and where improvements can be made.

Driving Continuous Improvement

Measurement is not just about understanding current performance—it is essential for driving continuous improvement. By analysing trends and patterns in training data, organisations can proactively strengthen their security awareness strategy and address emerging risks.

Key ways measurement supports ongoing improvement include:

  1. Tailoring Training Content: Assessment results and employee feedback can identify specific problem areas, enabling organisations to deliver targeted and relevant training.
  2. Addressing Knowledge Gaps: Identifying recurring weaknesses allows organisations to provide additional resources or refresher training where it is needed most.
  3. Enhancing Training Methods: Engagement metrics can reveal which training formats are most effective, encouraging the use of interactive content, simulations, or gamification.
  4. Supporting Ongoing Awareness Campaigns: Continuous measurement of campaigns, such as phishing simulations, enables organisations to refine messaging and improve employee response over time.

Ultimately, measurement is fundamental to successful Security Awareness Training. By tracking key metrics such as phishing resilience, response times, knowledge levels, incident trends, and employee feedback, organisations gain the insight needed to strengthen their human defence layer.

Through consistent analysis and refinement, organisations can adapt their training programmes to emerging threats and best practices, ensuring employees remain informed, vigilant, and capable of mitigating cyber risks effectively.

Learn More About MetaCompliance Solutions

Building a measurable and effective Security Awareness Training programme is far easier with the right technology and expertise. MetaCompliance offers a comprehensive suite of solutions designed to protect your organisation, reduce human risk, and enhance overall cyber resilience. Our Human Risk Management Platform brings together:

Together, these solutions enable organisations to measure training effectiveness, drive continuous improvement, and demonstrate real ROI. To see how MetaCompliance can strengthen your security posture, contact us today to book a demo.

Key Metrics for Measuring Security Awareness Training – FAQs

Why is Security Awareness Training important?

Security Awareness Training helps employees recognise and respond to cyber threats, reducing the risk of breaches caused by human error.